February’s Birthstone – Amethyst

Billy Ocean once sang ‘Tell me what is the colour of love”. No doubt if he had asked St. Valentine of Terni – after whom Valentine’s Day was named to tell him what the colour of love was, his answer would have been purple. Purple as the shades of amethyst that range from a pale red-violet to a deep violet. Indeed the saint to whom many is associated with the springtime rituals of courtly love had an affinity for amethyst, the birthstone for the month of February in which Valentine’s Day is firmly planted.  St. Valentine was historically reported to have always worn a striking amethyst gemstone ring engraved with the image of cupid. Prior to being associated with St Valentines however, there is a much older, much more mythological tale surrounding this enchanting gemstone.

Bacchus-2According to ancient Greek legend, Dionysus – the greek god of intoxication, ritual madness and wine – was in a very bad mood one day, having just been insulted by a mortal. In his fit of drunken rage, Dionysus declared his wrath on whoever the next mortal to cross his path would be. As unfortunate chance would have it, the next mortal to cross Dionysus’ path was in fact was an innocent and beautiful young maiden named Amethystos who was on her way to pay tribute at the temple of Artemis.



True to his word and blinded by anger, Dionysus set his wrath upon the poor girl by unleashing his two guardian tigers to attack her. The goddess Artemis seeing this, launched into swift action to protect the girl from the horrific death of being mauled to pieces by the tigers claws and turned the girl into a statue of pure crystalline quartz. While Artemis’ quick intervention spared the girl from her bloody fate, the girl was now unfortunately doomed to be a statue for the rest of her days. Emerging suddenly from his drunken fury and seeing the consequences of his brash actions, Dionysus felt immediate remorse. Grief overcame him and tears of wine streamed from his eyes. As he wept for the girl, his tears fell upon the girls crystalline figure and stained it purple. And so it came to pass that this purple crystal was called Amethyst in tribute to the young maiden Amethystos and her story.

Now knowing the legendary tale behind this exquisite gemstone, perhaps it makes a little more sense then that one of the key abilities of Amethyst is said to be to help the wearer ward off drunkenness. A little way perhaps that Amethystos helps to protect others from the alcohol triggered fate she herself had befallen. Aside from maintaining sobriety, Amethyst is also a stone very closely linked to the divine realm and thus it often is able to help the wearer achieve an enhanced meditative state and peace of mind.

So whether you’re recovering from a mad night out, been invited out with your boss for drinks or simply want to feel a little more connected to the energies around you, it could be useful to have a little Amethyst on hand.


Here are a few of our favourite Amethyst Juvi pieces:

Antibes Glamour Puss Pendant in Amethyst and Gold Vermeil

Antibes Glamour Puss Pendant in Amethyst and Gold Vermeil

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Boho Sway Me Earrings in Amethyst and Gold Vermeil

Manhattan Bracelet in Amethyst and Gold Vermeil 

August Birthstone – Peridot

Do you remember those fresh, crisp mornings? The kind that you wake up to and it feels like the air itself is energetic and alive around you. You close your eyes as you breathe it in, and as you do you picture the most bright and invigorating shade of green – the colour of this month’s amazing birthstone, Peridot.

Although the word ‘Peridot’ comes from the French word peritot, meaning gold, Peridot is actually much better known for it’s origins and symbolism in Egypt. Known as “the gem of the sun.” to ancient Egyptians, this beautiful olive-green stone was mined for over 3,500 years on Zagarbad Island in Egypt. In the 19th Century, the mines on Zabargad Island produced millions of dollars worth of peridot but reached a peak in 1905 and by today the island has all but completely exhausted their resources of the precious stone.

Throughout history, there have been many legends that state the strong magical power that peridot possesses. Legend says that if the gem is set in gold, it will develop its full potential as a talisman and will have the power to dispel terrors of the night- fears and bad dreams. However, according to Pliny The Elder, the Great Roman authority on such matters, for peridots to work their strongest magic, they must be worn on the right arm. One of my favourite mythic properties of peridot is that it is said to help boost the wearer’s self esteem by enabling them to see the light within themselves and to help them recognise that they are deserving of love, I think every once in a while we all need that little reminder sometimes.

So no matter whether you’re a person with a passion for bright, lively colours, a collector of historic talismans or someone who just needs a little magic to help them see the best in themselves, Peridot could be the stone for you! Here  are some of our favourite pieces featuring this beautiful August birthstone:


Peridot and silver Ring Web Resolution Initials Stacking Ring in Sterling Silver and Peridot

Peridot birthstone charm in Gold Vermeil €55

Initials Birthstone Charm in Gold Vermeil and Peridot

Juvi’s Top 5 Summer Destinations

Love travelling? So do we! Want to satisfy your wanderlust or simply indulge in a much needed break under the warm summer sun? Then keep reading to check out our top 5 summer destination picks here and then just pick your paradise.

1. The Aegadian Islands

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Located off the northwest coast of Sicily, the stunning Aegadian Islands which inspired our wonderful Egadi collection consists of three main islands: Favignana, Levanzo and Marettimo. With its small population of only 5,000 scattered across the 3 islands, it’s a hidden holiday gem not known to many non-Italians. Life on the islands moves at a slower, more laid back pace, which is excellent if you’re looking a peaceful spot for a little rest and relaxation. The Aegadian islands is an amazing place to retreat into a world of simplicity and even offers a throwback to simpler days in the human ancestry as tourists can visit caves featuring wall paintings dating back to Prehistoric times on the islands of Levanzo and Favignana.

2. Antibes

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Having talked about the islands that inspired our Egadi collection how could we not also talk about the holiday destination that inspired our much loved Antibes collection. Situated on the extraordinary Côte d’Azur, between Niceand Cannes and overlooking the deep blue Mediterranean Sea, Antibes has been a source of inspiration not only for us but many artists from around the world including the legendary Pablo Picasso, whose works are proudly exhibited at his one-time home, Grimaldi Castle there. The Old town of Antibes, with its cobblestone streets, quaint little boutiques and fresh food stalls is one of the key highlights of Antibes, as it so wonderfully embodies the rich essence of an old Mediterranean City, a wonderful experience for all that visit it.

3. Ibiza

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We all know Ibiza for its world renowned reputation as the ultimate party destination, and with its sun-kissed beaches and incredible performance venues that have hosted many world famous DJs, we really can’t disagree. However Ibiza isn’t just a getaway paradise for clubbers and ravers, Ibiza town is a wonderful place for anybody looking to soak up and explore the local culture as well. The impressive seven bastioned ramparts surrounding Dalt Vila are a popular heritage site for tourists as these walls are not only rich with stories but also serve as a common venue for many of the town’s social and cultural events.

4. Lombok

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Lombok, a breath-taking island just east of Bali and west of Sumbawa in Indonesia offers a holiday experience not to be missed. Graced with white sandy beaches and clear blue reefs that are perfect for snorkeling as well as being home to the world’s second highest volcano, Gunung Rinjani, Lombok is no doubt the island adventure that you’ve been dreaming of. For a unique, once in a lifetime experience you could even get a quick boat ride out to Gili Meno, just off the coast of Lombok , where you can check out the island’s turtle sanctuary where turtle conservationists frequently release young turtles into wild after 8 months of nurturing for them to increase their chances of survival.

5. Berlin

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Ah Berlin, the vibrant and lively capital of Germany and home to Julie’s talented sister Mariechen Danz who is currently making waves in the European art scene, it truly is a remarkable place. If you’re someone who enjoys being in the juxtaposing heart of history and modernity, then Berlin is the place for you! Featuring an incredible number of galleries and museums such as the Neues Museum which showcases some of the most valuable historical exhibits from around the world, as well as a plethora of sleek cafés, restaurants and shopping venues, Berlin is the epitome of old meets new. For things to do in Berlin, we highly recommend visiting the local weekend flea markets like the ones at Marheinekeplatz or Rathaus Schöneberg, you never know what treasures you might find!